The 7 Cs Of Effective Blogging

By Imar

These ideas are borrowed from a document I received by e-mail. They have been adapted from thoughts of Malcolm Forbes, Founder of Forbes Magazine.

Clarity

  • Apply the KISS formula – “Keep it Short and Simple.”
  • Choose short, familiar, conversational words.
  • Construct effective sentences and paragraphs.
  • Achieve appropriate readability.
  • Avoid unfamiliar words, abbreviations, slang or jargon.

7CsCompleteness

  • Stick to the topic and don’t leave out essentials.
  • Give something extra, when desirable.
  • Check for the five Ws (what, when, where, why, who).

Conciseness

  • Shorten or omit wordy expressions.
  • Include only relevant statements.
  • Avoid unnecessary repetition, long sentences, relative pronouns, expletives, abstract subjects, and passive verbs.

Correctness

  • Use the right level of language (remember who your readers are!).
  • Include only accurate facts, words, and figures.
  • Maintain acceptable writing mechanics.
  • Choose nondiscriminatory expressions.

Concreteness

  • Use specific facts and figures – link to sources whenever possible.
  • Put action in your verbs.
  • Choose vivid, image-building words.
  • Avoid relative words, indefinite phrases, and abstract words.

Consideration

  • Focus on your readers instead of getting caught up in “I” and “we.”
  • Take an interest in the reader, show how the reader will benefit.
  • Emphasize positive, pleasant facts.
  • Apply integrity and ethics.
  • Avoid negative words.

Courtesy

  • Be sincerely tactful, thoughtful, and appreciative.
  • Omit expressions that irritate, hurt, or belittle.
  • Use words and phrases that set a positive tone.
  • Make it easy for readers to respond.

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Comments

5 Comments on “The 7 Cs Of Effective Blogging” so far

  1. Zachary Says:

    Not only your site has one of the coolest designs I’ve ever seen, its contents are useful and informative. Please keep it up!

  2. Blogsolid Says:

    Hi Zachary. Thanks for visiting!

  3. Bernat Says:

    Hey I love your website, the content and web design, but I really love the branding…
    I’m reading it from the start, this will be a knowledge trip :P

    By the way, If I want to write an article how do I style it?

    I tell you something at the end…

  4. Blogsolid Says:

    Hi Bernat, thanks for the compliments! If you write an article for Blogsolid, don’t worry about the styling – I will take care of that. Just email me the text.
    Imar

  5. Muhammad Imran Sher Says:

    Much clear and concise tips for commmunication subject students can be improved more by adding details in all sub ponts.
    thans

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